Blair Ezra is a Social Media Content Lead and Art Director with 10+ years of experience creating high-performing, platform-specific social content for globally recognized brands. She specializes in concepting, directing, and producing social media content that drives measurable growth and revenue, including $1M+ performing paid social assets.

 

At Victoria’s Secret, Blair helped launch and scale the brand’s TikTok from 0 to 10M+ followers in just a few years through data-driven creative aligned with platform best practices. She has art directed, shot, and edited content across campaigns, fashion shows, PR events, and seasonal rollouts—most notably leading social content for the Victoria’s Secret Fashion Show, which achieved 1B social views and 10M new followers in 24 hours, marking the highest-performing social moment in the brand’s history.

 

Blair is a hands-on creative with expertise in photography, videography, graphic design, animation, and editing, supported by a degree in Fashion Marketing & Management. She has worked closely with top models, celebrities, and influencers, while also excelling in product-only content and trend activations across organic and paid channels.

 

Thriving in fast-paced environments, Blair blends creative vision with marketing strategy—partnering closely with leadership to analyze performance, manage content calendars, and deliver scroll-stopping content that maximizes reach, engagement, and revenue.